Digital fashion: from concept to consumer at Timberland | Spotlight | Unreal Engine

Find out how Unreal Engine and an ecosystem of real-time tools are helping Timberland find new ways to connect with consumers and opening the door to digital fashion.

Eight physical prototypes were created during a physical, in-person CONSTRUCT workshop and then scanned and placed against the Fortnite biome backdrops using Twinmotion and Quixel Megascans. Fans were able to view an AR version of each boot by scanning a QR code powered by Sketchfab.

For brands interested in capitalizing on the opportunities of the metaverse, this is an eye-opening example of how they can leverage the full suite of Epic tools to plan out their entire story from beginning to end—from R&D, prototyping, and design all the way through production and promotion, unlocking new ways to connect with customers.

Read the article to find out more: https://unrealengine.com/spotlights/digital-fashion-from-concept-to-consumer-at-timberland

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Video tags: Digital Fashion, Metaverse, Timberland, Unreal Engine, Fortnite, Fortnite Creative, CONSTRUCT:10061, CONCEPTKICKS, Footwear, Digital Footwear, Virtual Worlds, Epic Games, Sketchfab, Twinmotion, Quixel Megascans

#Unreal Engine #Epic Games #UE4 #Unreal #Game Engine #Game Dev #Game Development #Timberland #Fashion